What is the latest Super Ingredient that's creating a buzz in the beauty industry?

Activated Charcoal is a super ingredient which is creating quite a buzz among beauty bloggers these days and is increasingly being used in the preparation of organic and natural beauty products. 

Known to absorb 100-200 times its weight in impurities, it is an excellent ingredient used to purify, deep clean skin; attract and absorb dirt and oil. It is also being used as an anti-aging ingredient as it tightens pores and smoothens the skin. 

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