PRODUCT RESEARCH AT SMYTTEN
Explore our customer research solutions. Keep up with the fast pace changes in the market and customers, with our flexible solutions that incorporate guided methodologies and AI-Powered insights to uncover meaningful trends fast - within 72 hours!
Product Concept Analysis
Test product ideas and compare against industry benchmarks.
Concept testing helps you take your product to the market with confidence. Get your product concepts, feature optimizations, and ideas validated by a trusted audience within 72 hours.
Product Concept Analysis automatically compares and scores multiple concepts, and provides qualitative feedback to help you identify which will drive the most impact—and why.
Product Concept Analysis automatically compares and scores multiple concepts, and provides qualitative feedback to help you identify which will drive the most impact—and why.
Brand Tracker
Measure your brand’s performance across markets, over time.
Fuel your brand strategy with timely insights. Use our Brand Tracker to spot trends, monitor key metrics, and get up-to-the minute insights on how your brand evolves over time.
Stay on top of your brand health by instantly surfacing meaningful trends and continuously collecting insights from your target consumers.
Stay on top of your brand health by instantly surfacing meaningful trends and continuously collecting insights from your target consumers.
Ad Creative Analysis
Test your marketing and advertising campaigns before you launch.
Measure the effectiveness of your ad creative with an automated analysis of digital ads, signage, and more.
Ad Creative Analysis automatically compares and scores multiple ads, and provides qualitative feedback to help you identify which ad creative will most effectively reach your target market—and why.
Ad Creative Analysis automatically compares and scores multiple ads, and provides qualitative feedback to help you identify which ad creative will most effectively reach your target market—and why.
Messaging & Claims Analysis
Get feedback on messages, taglines, product copy, and more.
Measure the effectiveness of your messaging with an automated analysis of slogans, taglines, value propositions, company positioning, and more.
Messaging & Claims Analysis automatically compares and scores multiple messaging concepts, and provides qualitative feedback to help you identify which will drive the most impact—and why.
Messaging & Claims Analysis automatically compares and scores multiple messaging concepts, and provides qualitative feedback to help you identify which will drive the most impact—and why.
Usage & Attitude Analysis
Learn about consumer preferences, habits, and purchase behaviors.
Take your knowledge of your target consumers to the next level. Identify your top consumer segments, what they care about, how they shop, and the best way to get their attention.
Use the Usage & Attitudes solution to build winning product and marketing strategies based on purchase habits and motivations.
Use the Usage & Attitudes solution to build winning product and marketing strategies based on purchase habits and motivations.
Consumer Segmentation Analysis
Understand the demographic and behavioral traits of your top buyer segments.
Easily profile your ideal consumer segments. Get smart about your target buyers and pinpoint your target consumer segments, what they want, and the best way to get their attention to improve your go-to-market strategy.
Use the Consumer Segmentation solution to launch successful products and campaigns, and uncover the preferences that drive demand.
Use the Consumer Segmentation solution to launch successful products and campaigns, and uncover the preferences that drive demand.